When it comes to marketing, many companies miss the connection between goals, strategy and tactics when creating their marketing programs. Unfortunately, they often pass over the strategy and simply focus on outcomes like increasing sales or improving customer retention. By skipping this crucial step, the marketing tactics deployed often lack proper focus, which results in a failure to meet the goal.

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And therefore considered to be supplying timely and accurate bibliographic data. In the past few years Ward McCandlish has achieved a BIC.